Magazines for millions : the story of specialized publications / James L. C. Ford ; Foreword by Howard Rusk Long
1969, First Edition. Carbondale : Southern Illinois University Press. Fine cloth copy in a good if somewhat edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 320 pages; Description: xvii, 320 p. : illus. ; 25 cm. Subjects: Magazines - American publishing - Journalism. Summary: Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation publications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students. Item #185879
ISBN: 0809303795
Price: €21.00