Quantitative Techniques in Marketing Analysis - Text and Readings
1962, First Edition. Richard D. Irwin, Inc. , Illinois. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 556 pages; Irwin Series in Quantitative Analysis for Business. Subjects: Marketing research. Item #52264
Price: €12.95